Prairie Represents the Lifeguard Store in Its Sale to Adolph Kiefer & Associates

OAKBROOK TERRACE, IL – January 23, 2019 – Prairie Capital Advisors, Inc. (“Prairie”), a leading middle-market investment bank, is pleased to announce that it has represented The Lifeguard Store (“Lifeguard Store”) in the sale of the Company to Adolph Kiefer & Associates, a portfolio company of The Randolph Group.

Headquartered in Bloomington, IL and founded in 1990, The Lifeguard Store is the largest supplier of lifeguard equipment, aquatic safety products, and lifeguard swimwear in the U.S. The Company is also a leading outfitter of swimwear, swim gear, and equipment to the competitive swim team market. The Lifeguard Store offers the top brands in the market including Speedo, TYR, Adidas, Dolfin and Nike as well as its own Rise Aquatics private label line.

“We believe the combination of The Lifeguard Store and Adolph Kiefer & Associates brings together two strong teams that are passionate about the industry and well positioned for continued growth,” said Tom DeSimone, vice president with Prairie. “We continue to see strong interest from the private equity and strategic buyer communities for companies serving the competitive / enthusiast athletics segment,” said Tim Witt, managing director with Prairie.

“The Prairie team was instrumental in guiding The Lifeguard Store through the sale process, helping us to achieve the core objectives we established at the outset,” commented Mark Oostman, CEO and Founder of The Lifeguard Store. “Prairie was able to see our vision of being the leader in the competitive swim and lifeguard markets and craft a transaction that will build upon The Lifeguard Store and Kiefer legacies in the aquatics industry.”

Prairie acted as the exclusive financial advisor to The Lifeguard Store working closely with its management team throughout the sale process and ultimately to a successful transaction outcome.

Terms of the transaction were not disclosed.

About Prairie Capital Advisors

Prairie provides investment banking, ESOP advisory, and valuation advisory services to support the growth and ownership transition strategies of middle-market companies. Headquartered in Oakbrook Terrace, Illinois, Prairie specializes in merger and acquisition advisory services and is a nationally recognized advisor for ESOP transaction strategies. Prairie has been recognized as a 2018 Finalist for The M&A Advisor’s Boutique Investment Banking Firm of the Year Award and was also ranked the #1 U.S.A. Fairness Opinion Advisor of the Year by M&A Atlas. For more information visit


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Wendy Gugora, Director of Marketing
Prairie Capital Advisors, Inc.

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