The Lifeguard Store

M&A Advisory

was acquired by

Advisor to the Seller

Headquartered in Bloomington, IL and founded in 1990, The Lifeguard Store is the largest supplier of lifeguard equipment, aquatic safety products, and lifeguard swimwear in the U.S. The Company is also a leading outfitter of swimwear, swim gear, and equipment to the competitive swim team market. The Lifeguard Store offers the top brands in the market including Speedo, TYR, Adidas, Dolfin and Nike as well as its own Rise Aquatics private label line. ‍

The Lifeguard Store has been acquired by Adolph Kiefer & Associates.